Keep perishable groceries fresh and safe while you run errands with this genius cooler shopping bag. The cooling power is built into the base of the bag so there's no need for ice packs to keep items chilled. From the checkout aisle to your kitchen, your meat, dairy, fruits, veggies and frozen foods stay safe so you don't have to stop home to unload them. This grocery cooler bag also offers plenty of room on the top to carry non-perishable items. Perfect for communities with plastic bag bans, this soft cooler bag is an everyday essential.