Roots Studio Collaboration



Roots Studio x JuJuBe Collection:

We proudly present our newest collaboration, Roots Studio x JuJuBe. Roots Studio connects brands to indigenous artists who create cultural art bringing deep meaning to each style. Featuring artists across South Asia, each design not only helps continue their heritage but also provides a sustainable source of income to their family and community.

Roots Studio bridges indigenous communities to the global market through respect, reciprocity, and remuneration. This collaboration highlights the authentic work of indigenous artists, while creating a sustainable source of income for their communities.

A collection designed with a purpose—shop The Roots Studio x JuJuBe Collection.

Proceeds from this collection of heritage art directly benefit the artist and their community. Art with a conscience ...

How does it work? From the profits provided, an estimated 20% go to the artist while 80% is put into a community fund, where the village prioritizes how it can best be used to benefit their people, such as a dividend for every participating artist.

About the Bhil Tribe:

The Bhil tribe is an ethnic group inhabiting the Western part of Central India. Well over 1.5 million Bhil's live as marginal farmers in almost 2000 villages, yet many have also migrated into cities too. Members of the Bhil tribe possess a vast array of rich customs and traditions connected to their land and agrarian roots. Bhil people record history by decorating the walls and floors of their houses. Their distinctive "pointillist" art features multiple layers of symbolism. Inspired by kernels of maize - the Bhil's staple crop - each group of dots often represent an ancestor, prayer, story, memory, or tradition. Each artist composes dots in distinctive patterns encoding their design with their unique signatures.







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Jujube: Dotted Diamonds - Be Quick

Jujube: Dotted Diamonds - Be Quick

The Be Quick is all you need to take care of your baby while running errands around town. Stash diap..

S$ 50.00

Jujube: Dotted Diamonds - Be Right Back

Jujube: Dotted Diamonds - Be Right Back

This sleek backpack is ideal for short trips around town and leaves your hands free as you go about ..

S$ 239.00

Jujube: Dotted Diamonds - Be Set

Jujube: Dotted Diamonds - Be Set

Get ready to take your organization skills to the next level. This set includes three mini bags that..

S$ 85.00

Jujube: Dotted Diamonds - Dr. BFF

Jujube: Dotted Diamonds - Dr. BFF

Make an appointment with Dr. BFF … the latest sensational diaper bag in our MBoss Collection! This c..

S$ 259.00

Jujube: Dotted Diamonds - Fuel Cell

Jujube: Dotted Diamonds - Fuel Cell

Fuel up yourself or your little one with the Fuel Cell. This insulated lunch bag is perfect for stor..

S$ 50.00

Jujube: Dotted Diamonds - Midi Backpack

Jujube: Dotted Diamonds - Midi Backpack

Looking for a backpack so lightweight your kids could use it for school, yet so organized you’ll wan..

S$ 99.00

Jujube: Dotted Diamonds - Mini BFF

Jujube: Dotted Diamonds - Mini BFF

You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the little..

S$ 60.00

Jujube: Dotted Diamonds - Super Be

Jujube: Dotted Diamonds - Super Be

This ultralight tote is the perfect choice for the mom-about-town. Roomy and spacious, this bag can ..

S$ 99.00

Jujube: Embroidered Jade - B.F.F.

Jujube: Embroidered Jade - B.F.F.

This bag really will become your best friend, whether you use it as a diaper bag or an everyday bag...

S$ 289.00

Jujube: Embroidered Jade - B.F.F.  + Bestie

Jujube: Embroidered Jade - B.F.F. + Bestie

This bag really will become your best friend, whether you use it as a diaper bag or an everyday bag...

S$ 374.00

Jujube: Embroidered Jade - Hobobe

Jujube: Embroidered Jade - Hobobe

This classic hobo-style bag is sure to become a staple of your wardrobe, both while your baby is sti..

S$ 169.00

Jujube: Embroidered Jade - Super Be

Jujube: Embroidered Jade - Super Be

This ultralight tote is the perfect choice for the mom-about-town. Roomy and spacious, this bag can ..

S$ 99.00

Jujube: Embroidered Jade - Super Be + Bestie

Jujube: Embroidered Jade - Super Be + Bestie

This ultralight tote is the perfect choice for the mom-about-town. Roomy and spacious, this bag can ..

S$ 184.00

Jujube: Sunbeam - B.F.F.

Jujube: Sunbeam - B.F.F.

This bag really will become your best friend, whether you use it as a diaper bag or an everyday bag...

S$ 289.00

Jujube: Sunbeam - B.F.F.  + Bestie

Jujube: Sunbeam - B.F.F. + Bestie

This bag really will become your best friend, whether you use it as a diaper bag or an everyday bag...

S$ 374.00

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