New Arrivals



BE: Accessories - UV Steriliser Bag (Grey)

BE: Accessories - UV Steriliser Bag (Grey)

Keep clean and sanitise on the go! Just 3 minutes to get ride of 99.9% of those nasty germs!Multi-pu..

S$ 67.42 - Your Special S$ 89.90

BE: Accessories - UV Steriliser Bag (Pink)

BE: Accessories - UV Steriliser Bag (Pink)

Keep clean and sanitise on the go! Just 3 minutes to get ride of 99.9% of those nasty germs!Multi-pu..

S$ 67.42 - Your Special S$ 89.90

Jujube: Indigo - B.F.F.

Jujube: Indigo - B.F.F.

This bag really will become your best friend, whether you use it as a diaper bag or an everyday bag...

S$ 289.00

Jujube: Indigo - Be Cool

Jujube: Indigo - Be Cool

Keep your cool when you’re on the move with the revolutionary, evolutionary, Be Cool! This insulated..

S$ 50.00

Jujube: Indigo - Be Quick

Jujube: Indigo - Be Quick

The Be Quick is all you need to take care of your baby while running errands around town. Stash diap..

S$ 50.00

Jujube: Indigo - Be Right Back

Jujube: Indigo - Be Right Back

This sleek backpack is ideal for short trips around town and leaves your hands free as you go about ..

S$ 239.00

Jujube: Indigo - Be Set

Jujube: Indigo - Be Set

Get ready to take your organization skills to the next level. This set includes three mini bags that..

S$ 85.00

Jujube: Indigo - Midi Backpack

Jujube: Indigo - Midi Backpack

Looking for a backpack so lightweight your kids could use it for school, yet so organized you’ll wan..

S$ 99.00

Jujube: Indigo - Mini BFF

Jujube: Indigo - Mini BFF

You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the little..

S$ 60.00

Jujube: Indigo - Paci Pod

Jujube: Indigo - Paci Pod

We’ve all been there: baby is getting fussy and you’re stuck digging through a bottomless diaper bag..

S$ 35.00

Jujube: Indigo - Super Be

Jujube: Indigo - Super Be

This ultralight tote is the perfect choice for the mom-about-town. Roomy and spacious, this bag can ..

S$ 99.00

Jujube: Lilac - Be Cool

Jujube: Lilac - Be Cool

Keep your cool when you’re on the move with the revolutionary, evolutionary, Be Cool! This insulated..

S$ 50.00

Jujube: Lilac - Be Quick

Jujube: Lilac - Be Quick

The Be Quick is all you need to take care of your baby while running errands around town. Stash diap..

S$ 50.00

Jujube: Lilac - Be Right Back

Jujube: Lilac - Be Right Back

This sleek backpack is ideal for short trips around town and leaves your hands free as you go about ..

S$ 239.00

Jujube: Lilac - Midi Backpack

Jujube: Lilac - Midi Backpack

Looking for a backpack so lightweight your kids could use it for school, yet so organized you’ll wan..

S$ 99.00

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