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You’re never too young to meet your first BFF! The Mini BFF is the perfect gift for the littlest JuJ..

S$ 54.00 S$ 60.00Ex Tax: S$ 50.47

Keep your cool when you’re on the move with the revolutionary, evolutionary, Be Cool! This insulated..

S$ 37.50 S$ 50.00Ex Tax: S$ 35.05

Pack up to take to the streets or the skies with the Be Packed. Small enough to fit into the overhea..

S$ 111.75 S$ 149.00Ex Tax: S$ 104.44

This sleek backpack is ideal for short trips around town and leaves your hands free as you go about ..

S$ 179.25 S$ 239.00Ex Tax: S$ 167.52

The Grab and Go is the no-fuss style perfect for light packers and quick trips. This quick-cinch dra..

S$ 30.00 S$ 40.00Ex Tax: S$ 28.04

Calling all free spirits! The super-organized, uber-cute Hippie is about to become your bag bestie! ..

S$ 37.50 S$ 50.00Ex Tax: S$ 35.05

Welcome to the next generation in carefree style! The Hipster is our roomy, top-of-the-line take on ..

S$ 74.25 S$ 99.00Ex Tax: S$ 69.39

The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable ..

S$ 42.00 S$ 60.00Ex Tax: S$ 39.25

This ultralight tote is the perfect choice for the mom-about-town. Roomy and spacious, this bag can ..

S$ 74.25 S$ 99.00Ex Tax: S$ 69.39

The Zealous Backpack is the bag that checks all the boxes. Your favorite JuJuBe backpack features? C..

S$ 149.25 S$ 199.00Ex Tax: S$ 139.49

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